Sales Manager

Waycare
Waycare

Sales & Business Development

Columbia, MD, USA

Posted on Sep 26, 2026

Intelligence Driven Innovation

Rekor Systems, Inc. (Rekor AI) (NASDAQ: REKR) is a trusted global authority on intelligent infrastructure, providing innovative solutions that drive the world to be safer, smarter, and greener. As a provider of comprehensive, continuous, and real-time roadway intelligence, Rekor leverages AI, machine learning, and holistic data to support the intelligent infrastructure essential for smart mobility.

We believe the intelligent infrastructure industry is at the epicenter of converging forces that will drive changes in the way government agencies and businesses operate. With our disruptive technology, we deliver integrated solutions, actionable insights, and predictions that increase roadway safety.

Recently recognized for a second year in a row by the Baltimore Business Journal as the region’s fastest-growing public company, Rekor's employees represent some of the best and brightest talent in our industry. We select individuals who help define our culture and success through our Rekor Values and Leadership Principles: People First, Customer Success, Earn Trust, Deliver Impact, and Think Big and Bold.

Position Summary

Rekor is seeking a motivated, hands-on Sales Manager to lead and support a high-performing customer-facing sales team while driving new business growth and sales operational excellence. Reporting to the Senior Vice President of Operations, this role will be responsible for coaching and developing the team, managing sales performance, strengthening pipeline management, and ensuring the processes and systems supporting the sales organization are effective and scalable.

Key Responsibilities:

Leadership & Team Management

  • Lead, mentor, and develop a customer-facing sales team, establishing clear goals, expectations, and accountability for performance.
  • Provide ongoing coaching, training, and professional development to strengthen individual and team capabilities.
  • Establish and monitor key performance indicators and sales activity metrics to drive consistent execution and results.
  • Foster a collaborative, customer-focused culture centered on accountability, continuous improvement, and achieving business objectives.
  • Conduct regular team meetings, pipeline reviews, and one-on-one coaching sessions to identify opportunities, address challenges, and support performance.
  • Serve as an escalation point for the team and provide guidance on complex customer opportunities and issues.

New Customer Growth & Account Development

  • Drive new customer acquisition and revenue growth by supporting the team in prospecting, lead qualification, opportunity development, and closing.
  • Develop and refine strategies to improve lead generation, conversion, and overall sales effectiveness.
  • Provide hands-on support for strategic or complex sales opportunities as needed.
  • Support customer retention, renewals, and expansion opportunities by ensuring consistent engagement throughout the customer lifecycle.
  • Build and maintain strong relationships with key customers and prospects while ensuring the team delivers a consistent and high-quality customer experience.
  • Identify opportunities within existing accounts to strengthen relationships and expand Rekor's solutions and services.

Sales Operations & CRM Management

  • Ensure consistent and effective use of CRM tools across the team, including accurate tracking of opportunities, customer activity, and pipeline progression.
  • Maintain visibility into team pipeline and sales activity, identifying gaps and opportunities to improve performance.
  • Establish and reinforce sales processes and best practices that help the team operate efficiently and consistently.
  • Support sales reporting and provide leadership with visibility into pipeline activity and overall performance.
  • Identify opportunities to streamline sales processes and improve team productivity.

Ideal Profile:

  • 5+ years of progressive sales experience, including experience leading, mentoring, or managing sales or customer-facing teams.
  • Experience selling technology solutions; experience within public safety, transportation, intelligent infrastructure, SaaS, or related industries is preferred.
  • Strong analytical and organizational skills with the ability to translate sales data into actionable insights.
  • Excellent communication, negotiation, relationship-building, and presentation skills.
  • Hands-on leadership style with a willingness to support the team directly when needed.
  • Growth mindset with a strong commitment to customer success, operational excellence, and achieving revenue goals.

Location & Travel:

  • Preferred location: Maryland/DC/Virginia metro area with hybrid flexibility.

Rekor is an equal opportunity employer M/F/D/V. It is the policy of Rekor Systems not to discriminate or allow the harassment of employees or applicants on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by law in all employment practices. We also make all reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.

Rekor Systems Executive Leadership team is fully committed to the principles of equal employment opportunity.