Main responsibilities: Lead a main product line end-to-end, including customer research, converting tech capabilities to features, prototyping business flows and UX, closing productization and development cycle, delivering production-ready E2E solutions; work in a matrix team (algo, dev, design, delivery incl. QA/sys eng/tech PM); lead others and be hands-on when needed; build products customers love; drive long-term technical roadmap and deliver commercial value; work closely with customers globally. Benefits: Work with cutting-edge AI technologies; experienced, outcomes-focused team; well-funded scale-up on exciting growth trajectory. Skills and experience: Proven tech expertise (MSc or equivalent experience); proven experience shipping production products; excellent communication in English and Hebrew; experience in matrix organizations driving vision via multidisciplinary teams; full operational command of English; natural leader, highly organized; manage competing priorities; strong interpersonal, problem-solving and analytical skills; team player with a “can do” approach. Bonus: Automotive background; building AI/ML-intensive products; building mobile products for occasional use; project management of software/integration projects; additional languages. Job requirements: Comfortable in startup/scale-up; work autonomously with results focus; comfortable with distributed teams; based in Haifa office at least once a week; willing to travel occasionally.