Marketing Operations Manager (maternity leave replacement)
CYE
Marketing & Communications, Operations
Herzliya, Israel
This position combines marketing operations and marketing analytics, ideal for someone who loves both structure and insight — from setting up campaigns to uncovering what’s really moving the needle.
Responsibilities
Manage and optimize HubSpot for campaigns, lead management, workflows, and automations.
Ensure data accuracy and integrity across marketing tools and CRM.
Set up campaign tracking, UTMs, and dashboards to monitor performance.
Support marketing and sales alignment through clear lead flow and lifecycle tracking.
Help execute campaigns with technical setup, segmentation, and reporting support.
Build and maintain dashboards and reports (HubSpot, Excel, BI tools).
Analyze performance metrics across channels — web, email, paid, and events.
Track key marketing KPIs (leads, pipeline, ROI, conversion rates, etc.).
Provide insights and recommendations for optimizing performance and spend.
Support management with ad-hoc data analyses and executive summaries.
Requirements
2–4 years of experience in Marketing Operations, Marketing Analytics, or a similar data-focused marketing role.
Strong command of Excel / Google Sheets — including pivot tables, formulas, and data visualization.
Hands-on experience with HubSpot (campaign setup, workflows, reports).
Understanding of campaign tracking, UTMs, and marketing attribution basics.
Analytical mindset with strong attention to detail and data accuracy.
Excellent communication and organizational skills.
Fluent English (spoken and written).